Rinse, okay, Repeat, not so much.

AI-assisted image

Was thinking about MLK's brilliant line, “I have a dream”: spoken once, recalled and repeated forever.

Was thinking about Gary V, advertising’s current champion self-promoter, announcing his agency goal to ramp from putting out “roughly 900” pieces of content daily to hit “100,000 a day by 2027.” 

Was thinking about last Tuesday’s election and how $11.86 billion worth of advertising, almost entirely messages that looked, sounded, and said the same thing over and over without changing the result one iota.

Was thinking that when you mash up the lessons from Gary V with the midterm results, you wind up with a damned good case that repetition is no replacement for meaning.

Hell, even “I have a dream” would stand no chance if it wound as a social ad on people’s screens 36.5 million times a year.

Was thinking about some shade-throwing git who left a comment that my posts are “unreadable” and “verbal diarrhoea,” proving that even fecal references are so much classier when given the British spelling.

Am hoping this one is so short and simple even that guy can understand it.

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Random observations on casting a vote.