Strong brands:

Twist plots, shift narratives.

Withstand ambushes and assaults.

Dismiss distractions, cut through complexity.

Self-splice resilience bulwarks into the DNA.

Counterprogram sticks and stones.

Find clarity in raging shit storms.

(See, also, skipping the small.)

Strong brands have resources to resist retribution.

Don’t suffer slings; become more powerful with every arrow.

Turn audiences into advocates, advocates into choruses.

Don’t react; counteract.

Don’t accept bull from some bully pulpit.

Live to fight another day. 

Live to keep on fighting,

Looked at differently and through a different lens,

Maybe what's really going out there, in every news cycle,

Isn't really a battle of angry ideologies, and deliberate polarization.

Or even who's got the sharpest nail at the end of the pointiest finger.

Maybe it's about a battle of brands. 

About the strength of the ideas they represent.

Truth?