A tale of 3 charts (or, what could possibly go right?).

Intrigued by reports in the Economist that Meta is poised to overtake Google as the world's leading provider of advertising services, I dove into ChatGPT looking for, well, what that meant. 

The interpretive standard I chose was a comparative look at who owns what share of the global advertising market.

Seemed like a reasonable way to see how the rising and/or falling tide might affect all the boats.

Then, since Meta's leapfrog is, reportedly, predicated on presenting the platform as a turnkey solution — tell us your audience, give us your objectives, drop your trou, and AI will do the rest — I was particularly interested in how AI might affect things going forward.

Took three Cassandra nibbles at the sour apple: 2026, 2030, and 2040.

Imma let the results speak for themselves, but note that these charts pretty clearly show that the advertising industry isn’t just whistling past a graveyard.

We’re whistling past our graveyard while averting our eyes.

More on this when we meet again.